Peter Zigich
Professional Profile:
Summary:
A seasoned graphic designer with over 20 years of experience in creating innovative visual communications solutions. My track record includes delivering award-winning campaigns and designs that exceed client expectations.
As a creative director and senior designer, I bring a unique blend of artistic vision, technical skills, and industry knowledge to every project. With a strong portfolio showcasing my work across various industries, I am confident in my ability to develop compelling visual identities that drive results for clients.
My expertise spans conceptualization, design strategy execution, art direction, packaging design, illustration, and creative direction. As a trusted partner to leading global consumer brands, I guide overall project visual identities, create compelling packaging solutions, model designs in 3D, and provide realistic visualizations. My experience has allowed me to develop innovative and impactful designs that resonate with target audiences, maximizing ROI. Whether it's developing a brand's visual identity or creating eye-catching packaging, my passion is bringing creative vision to life and driving business results for clients.
Area of expertise:
• Art direction
• Packaging design
• Conceptual graphic design
• 3D design
• 3D visualization
• Photorealistic rendering
• Retail marketing
• CPG (Consumer Packaged Goods)
• POP display design
• Retail design
• Industrial design
• Product development
• Retouching
• Colour correction
• Professional studio photography
• Augmented Reality (AR)
• PowerPoint presentations
• Exhibit & trade shows
• AI-generated art

Client List:
Mars, Nestle, Moen, Home Depot, Corby Distillery, Clinique, Hershey's, Kraft, Absolut Vodka, Kahlua, Procter & Gamble, Yamaha, Ferrero-Rocher, Best Buy, Suzuki, Lavazza, Sony, Spin Master, Disney, Toys 'R' Us, Lindor, Johnson & Johnson, Lay's, Perrier, The Beer Store, LCBO, NHL, BIC.

My expertise spans retail design, CPG packaging, and POP displays, where I leverage cutting-edge technologies like 3D visualization, augmented reality, and AI to drive results. With a keen eye for detail, I manage projects from concept to final print production, fostering close relationships with overseas suppliers to ensure smooth execution.
Throughout my career, I have consistently delivered innovative and award-winning designs that help premium clients maximize returns on their investments. By leveraging my strengths in crafting standout designs, launching new product lines, and refreshing existing designs, I enhance product positioning and consumer appeal in competitive markets.
To validate the effectiveness of these designs, I utilize 3D visualizations and augmented reality to provide tangible results for clients. My portfolio boasts successful collaborations with leading consumer brands in both Canada and the USA, demonstrating my ability to drive success in a variety of industries and markets.

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