A highly successful design campaign has introduced eco-friendly, sustainable tableware crafted from biodegradable materials. The focus revolves around creating a distinctive visual identity with minimalist packaging to set the brand apart. Crafted from environmentally friendly recycled Kraft board and printed with eco-friendly inks, the packaging stands out in various retail settings, including POP displays, PDQs, and shelves.
The primary goal was to minimize packaging material, allowing consumers to touch and experience the product while ensuring its durability in retail settings. The incorporation of 3D visualization and augmented reality was integral to the design process, enhancing development efficiency and achieving optimal results. The increasing demand for eco-friendly, sustainable products, driven by environmentally conscious consumers, has elicited exceptionally positive feedback from major retailers regarding the design and execution of this product launch.
